Article by CWEP – Image Source: https://unsplash.com/photos/ute2XAFQU2I
Are you aware that the media is your mirror to see the world?
Media is a powerful information source provider. It keeps us informed on the current events and what is happening around us. The power of media also results from the span it has, we can find out about reality across the whole globe. Media therefore informs and educates, but also entertains. Especially in the covid-19 pandemic it significantly impacted the way we live, diversifying our daily routine which previously might not have been so connected with the presence of digital media, for instance. It is a fact that we are now more connected online, our work and learning have to some extend moved online, and more online tools are available to ease communication. Some may think that moving to remote learning and working has significantly changed behaviours, yet it is a polemic matter. The Internet has opened many doors for those that were not accustomed with the advantages it brings. They could (and can continue) to explore new ways of communication, exchange of information, seeking entertainment or learning. And this also impacts digital literacy skills, which are essential for the current times.
While the use of non-digital media, such as printed news or magazines, as well as the radio, will still remain an interesting form of seeking information and also entertainment, especially due to their ease of access. Traditional television on the other hand is observing a decline in popularity, with more programmes being made available through the Internet. More households are using the devices to stream videos or music, browse the Internet, and view pictures. Internet television nowadays offers more than SAT TV-Receivers. More viewers are also overwhelmed with advertisements and public campaigns on television. However, television is a media that is easier to use for certain groups, like seniors or the disadvantaged, since the Internet requires basic digital skills.
The role of media in globalization is crucial. It can serve as a supporting tool in the assessment of the world and to shape the opinion we have on situations across the globe. It also facilitates cultural exchange, learning about other countries and how people are living in different countries. Globalization cannot be defined without the use of media, as they are interconnected.
Social media is the most recent and most popular form of digital media affecting our lives. And it does impact communication. It can encourage to: “speak out loud”, creating a digital comfort zone, initiate debate on topics that matter, providing for a more resourceful analysis of the matter, grow a business by its promotion, among others. Yet social media can also be too persuasive, provoke unwanted behaviours, impact emotions or be a waste of time. Although the fact, each year noticed is an increase in the internet users and most of them are using some social media channel. It is expected that this number will be growing year to year with the increased importance of fact-checking in humans.
In view of the above, it can be easily proven that media literacy and digital literacy have a lot in common. Both impact the access to information, facilitate communication and enrich perspectives.